Turning virtual events into bite-sized video ads.

About Henry Schein
Henry Schein (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 20,000 Team Schein Members worldwide, the Company’s network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. 

 

Where they started
Committed to educating their customer base, Henry Schein frequently hosts live and virtual events. They recently hosted a day-long virtual event featuring 15 world-renowned presenters.

 

Why they chose Captivate.ai
Henry Schein engaged Captivate.ai to get more value from their virtual event. They wanted to be able to promote the event to drive more registrations. They also wanted to use the event for marketing after-the-fact.

Captivate.ai found the best parts of each keynote. It created short videos and graphics for every social media channel.

 

The impact
Henry Schein was able to use this content to promote the on-demand content, both before, during, and after the event. They shared this content with each keynote speaker, so they could promote as well. The result was more registrations, as well as evergreen marketing content for Henry Schein’s social team.


Example LinkedIn & Facebook videos:



Example Instagram Reels:



Example Graphics: