Beauty tips from top professionals
OLAPLEX is a Professional Hair care line founded on the principle of delivering patented, high performance and proven results.
They chose to work with Captivate.ai as they started to expand their marketing from professional stylsists to everyday consumers.
Captivate helped them launch Beauty Uncovered a podcast that provides weekly interviews with world-class beauty experts to give you practical tips on how you can look and feel your best.
In addition to producing Beauty Uncovered Captivate created short promotional videos and graphics for YouTube, Instagram, TikTok, Facebook, and LinkedIn.
OLAPLEX used this content throughout their marketing and advertising to increase their audience.
The guest of each podcast shared this snackable content on their social channels, quickly growing OLAPLEX’s audience and reach.
Captivate.ai’s analytics allows constant improvement of the snackable content it creates, as well as helping OLAPLEX continue to refine their marketing outreach.
All made possible by Captivate.ai