OLAPLEX (NYSE: OLPX) is a Professional Hair care line founded on the principle of delivering patented, high performance and proven results. Olaplex’s patent and proprietary technology is an award-winning hair reparative system trusted by stylists worldwide.
Where they started
OLAPLEX grew a haircare empire by supporting the top professionals in their industry. As they expanded, they sought to forge a stronger bond with their customers as well. The engaged with Captivate.ai as they started to expand their marketing from professional stylsists to everyday consumers.
Why they chose Captivate.ai
OLAPLEX chose Captivate.ai to help them launch Beauty Uncovered a podcast that provides weekly interviews with world-class beauty experts to give you practical tips on how you can look and feel your best.
In addition to producing Beauty Uncovered Captivate created short promotional videos and graphics for YouTube, Instagram, TikTok, Facebook, and LinkedIn.
OLAPLEX used this content throughout their marketing and advertising to increase their audience. The guest of each podcast shared this snackable content on their social channels, quickly growing OLAPLEX’s audience and reach. Captivate.ai’s analytics allows constant improvement of the snackable content it creates, as well as helping OLAPLEX continue to refine their marketing outreach.