Starting expert conversations around healthy air and buildings

About SafeTraces
Based in Silicon Valley, SafeTraces is harnessing the power of DNA to develop groundbreaking solutions for food and drug traceability, sanitation verification, and safe airflow verification that address our fundamental human need for safety.

Where they started
Led by top scientists in the field, SafeTraces is a leading biotechnology company. While they had the best technology on the market, their brand and products had little name recognition.

Why they chose
SafeTraces started working with to increase their brand awareness and establish their company and CEO as preeminent thought leaders in both the biotech and commercial real estate industries. created a new podcast for SafeTraces – Healthy Air – where SafeTrace’s CEO Erik Malmstrom could interview prominent leaders in science, real estate, and biotechnology industries. This podcast was then repurposed into blog posts, LinkedIn posts, YouTube clips, Facebook videos and more.

The impact
In a short time, became a content creation and amplification engine, leading to discussions with investors, clients and partners.

Example LinkedIn & Facebook videos:

Example YouTube videos:

Example Graphics: