Helping people manage healthcare bills

About SafeTraces
VisitPay is the only patient financial engagement platform that simplifies the entire patient billing experience. Through VisitPay, hospitals can create a seamless, singular point of interaction that radically reshapes the billing experience by providing greater transparency, choice and control to patients, all the while generating high yield.

Where they started
VisitPay was rapidly expanding, serving the need of their hospital clients and redefining the standard for patient care and convenience. They wanted to increase the ways in which they supported their clients, which included more thought leadership content for social media.

Why they chose
VisitPay selected to launch their new podcast: The Patient Financial Journey Reimagined. Not only would this podcast serve as a conduit to interact with the top thought leaders in their space, but it would also serve as the backbone of their content marketing strategy.

After each interview, turned each podcast episode into blog posts, YouTube Clips, LinkedIn Posts, Instagram Reels and more. Additionally, monitored the performance of all content to better inform the micro-content creates for VisitPay.

The impact
In a short time, became a content creation and amplification engine, leading to discussions with clients and partners.

Example LinkedIn & Facebook videos:

Example YouTube videos:

Example Graphics: