This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention.
On this episode I speak with Meghan Gill, who was employee #8 at MongoDB and has served in various marketing and sales roles for the last 11 years, as MongoDB has grown to over 2,500 employees. We talk about sales and marketing tactics you can use at any stage of a company.
‘May I Have Your Attention…’ is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai
Meghan Gill is the VP of Sales Operations & Sales Development at MongoDB, where she was Employee #8 and the first GTM hire at MongoDB, a company with over 2,500 employees now. She is an advisor and board member to multiple companies, including HackNY.org, Concord Systems and Honeycomb.io. In her 11+ years at MongoDB she has held positions in both marketing and sales operations.
Patty Azzarello’s Blog – be more strategic and think about what that means
David Kellog’s blog – kell blog – good perspective on sales and marketing
Open View (VC) – amazing content on all things GTM (newsletter, podcast)
It is so important to network, and to sometimes take a leap of faith on a role or on a company that you may not have heard of, or may not know about.
Focus on the title, not the role. If you’re at an amazing company, and a company that’s growing fast, there will always be opportunities.
Part of the process is experimenting and pivoting. I have a lot of respect for people who go big and try something out of the box, because that takes a lot of courage.
Everybody’s really focused on driving lots of content to drive interest in your product, which can lead to an ocean of really low-quality content. Quality over quantity is important.
Every marketer wants to be more analytical, that’s the future of marketing.
Think about what your audience wants to learn and what they want to be an expert in.
There is an element of authenticity you have to take into consideration when taking a provocative approach to stand out, you have to be authentic to your culture.