The following insight came from my podcast interview with Scott Kim, where he talked about building a strong core for your business and then improving your products.
I enjoy working in and want to work in businesses with a core foundation of a solid product, strong people, and an excellent culture. Often, you can take care of the foundation opportunities that arise all over the place to get your brand out there. It might be about talking about your company from a cultural perspective; they might be talking about your company purely from a product perspective, which is going to where you’re going to spend the vast majority of your time focusing on. Still, suppose you can build the foundation of the business the right way. In that case, many of these other opportunities to talk about the company and network, about the business and sell the product, and other things come naturally. But it’s only if and only if the core of the companies has been set correctly.
Product, people, and culture; it’s challenging to get any of those three. But I like to use your analogy narrowing your aperture on building the best product possible, hiring the best people possible, and creating a culture where people can thrive, where they’re doing great work, where people are happy.
But, what if you have the best product, but you don’t market it well? Or you don’t sell it well? I like the thought of just focusing on product, people, and culture. But there may be inferior products out there that are marketed better.
Unfortunately, that does happen. Where you have a superior product before whatever reason doesn’t take hold within the more significant kind of community, customer base, or whatever it may be. An answer is to be fully transparent. But I think many of these scenarios have many contextual elements to them with large companies and other things that have interests outside of the core product. But getting the product in the hands of as many people as possible, so they can determine what’s a superior product ultimately, hopefully, leads to the correct endpoint.
There will be externalities, whether it be a regulatory externality or a government externality or something that might cause other outcomes to happen. But, ultimately, if you can show that your product is genuinely better, and then get that product into a wide swath of people who can determine what you know what they think. If your product is truly better, the hope is that they continue to choose to use that product over and over again. And that will solve the majority of those cases. Of course, there will be singular and potential outliers that will be hard to solve at times.