Getting noticed by world-class brands and agencies | David Berkowitz

About this episode:

Today I’m talking with David Berkowitz about how companies and individuals can slice through the noise and get the attention of the biggest brands on the planet. David has presented at over 350 events worldwide, including Cannes Lions, SXSW, and CES. He has worked with the world’s top agencies and brands, including 360i, MRY, iCrossing, Coca-Cola, Johnson & Johnson, Mondelez, Porsche, Saks, and many others.

This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention.

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About today’s guest:

David is the founder of the Serial Marketer, where he creates demand generation programs for breakthrough B2B businesses with a focus on positioning, thought leadership, and business development. His experience spans marketing strategy, content marketing, business development, and strategic partnerships at tech startups (Sysomos, Storyhunter) and agencies (360i, MRY, iCrossing) while working with some of the world’s boldest brands (Coca-Cola, Johnson & Johnson, Mondelez, Porsche, Saks, and many others). He has been a Speaker at 350+ events including: Cannes Lions, South by Southwest (SXSW), and the Consumer Electronics Show (CES).

Selected resources:

Selected quotes

  • If your heart’s in it for the right reasons, you can forgive yourself for a lot of choices you make or don’t make.

  • My goal is to keep the net income close to zero for a while just so that I can keep investing in the community.

  • It was important to me to be there to facilitate things but not be too much of a mother hen sitting on top of every single chick in the community.

  • If the community you want to join doesn’t exist, you should start it.

  • Communities are kind of like startups. It’s the closest I’ve ever come to having my own product and I treat it very much like a product.

  • When I introduce myself, I start with the community because I know that the community is going to be so likely to provide some kind of value to the people that I’m talking with.

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