Today I’m talking with John Hinchliffe about how giving should be the new guideline in marketing, community development, and business. John has spent over a decade freely giving his knowledge through mentoring, community building and LinkedIn initiatives to reach thousands of individuals and encourage others to do the same as a means to network most effectively.
This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention.
John Hinchliffe is an internationally recognised award-winning digital learning expert with over 12 years in the field. He is Head of Talent at Jam Pan, The #1 On-Demand Digital Learning Marketplace, which connects the right expert freelancers and agencies with your digital learning needs. He also is the founder of the Global Learning and Development Community and currently shortlisted for Covid Champion at the upcoming LPI Learning Awards in recognition of his efforts to help others.
School of Greatness – one of the top-ranked Business and Self-Development podcasts in iTunes
I was finding that the more people that I was helping the better I was getting at my job because it was almost like career therapy.
How do you provide a solution at the point of need that gives somebody the right answer quickly and easily that they can take onboard and can implement?
Giving builds trust, empathy and credibility. Would you rather buy something from somebody who you’ve just seen a short bio of or somebody who actively helps you?
How can your organization impart giving? How can you provide a solution to a problem? You don’t have to, as a business, give away the whole product or your whole IP.
How is it that you can solve a problem for somebody that’s going to help them, can make them like you, and then it’s more likely that they’re going to buy from you in the future?
The more people are invested in the help that you give, the more they’re interested in you as an individual. What makes you tick? Why are you doing this? Why are you so helpful?
If you don’t have a big ego and you don’t need control, it can make your life so much easier. But it also means that your community really is a community.
I’m doing something that takes a few hours out of my life, but it’s legacy. When we really come down to it, it’s karma and legacy, which you can’t really put a price on.
People don’t remember what you said but they remember how you made them feel.
There’s the old saying do unto others like you want them to do to you. Flip that into do unto others like you’re doing to yourself.