I’m rebroadcasting an episode that I did for my other podcast Beyond the Uniform, which we’ll play here shortly. But this is a really incredible story of someone who wrote a post on LinkedIn and woke up the next morning to 200,000 likes and 6 million views. To say it was viral is an understatement. I interviewed Paul David. He’s an incredible human being and I loved his lessons around marketing and just being a good human in general. So enjoy this episode.
As always, May I Have Your Attention is brought to you by captivate.ai, which turns your podcast into three months of social media content, you can find out more at Captivate.ai.
The starting point of Paul’s viral post [0:55]
The impact on Paul’s business or life from his unbelievably viral post [2:30]
Sharing who you are on LinkedIn [7:14]
Uniqueness is an asset for smaller companies [8:32]
Paul’s advice on how your post can go viral [9:41]
Paul’s viral post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6826938366186147840/
Paul’s Instagram: https://www.instagram.com/paulmichaeldavid/?hl=en
My Inadvertent viral post: https://www.paulmichaeldavid.com/blog/2021/7/31/my-inadvertent-viral-post
Paul’s TikTok: https://www.tiktok.com/@paulmichaeldavid?lang=en