The following insight came from my podcast interview with Vinay Johar, where he talked about how important is for your business to ask and listen to your clients very carefully.
What I found out as an entrepreneur is that we usually work inside the company. We stay inside and feel that this product is the best or that this feature is the best and people should use it. But, this is not the case.
It’s best to go outside the company, go to your clients, go to your people and ask them very carefully. Ask them which of the products that you offer are best for them. Also, another option is to check out your records and your logs.
Find out one feature that your customers want, not what you want to sell, and onboard them on that feature, period. There are no ifs and buts, and there’s no confusion; simple pricing, simple onboarding process. Onboard them as quickly as possible, and then you can sell anything.
From a product standpoint, it lowers the burden. It’s not like I need to make sure that every aspect of the product is easy to use. You need to have empathy: what is that the customer wants the most? Okay, how do I give that to them as quickly as possible? And the rest you can build over time. You don’t have to do that all in one moment.
However, when you have a startup company, you might struggle to reach your customers. So it’s a good idea to build your network first. You can learn many things from other people, and perhaps avoid some mistakes they did, when they first started.
All startups are struggling to network, and even I had it in my previous startups. The problem is that we believe that we know everything, and we don’t want to admit that we don’t know. So if we get rid of this whole attitude, we have to learn a lot.
Never be ashamed to ask someone for help. You can tell people publicly and very honestly what your company is about and what your struggles are. Believe me. There are a lot of people who are going to help you. Go outside your network, go to your upline networks, your college friends, or wherever you can go. And it’s easier for people to help you if you are precise about what you need or the challenges you’re facing.
It’s easy to leverage your network using social media. It’s also a great way to reach customers and advertise your business.
When using social media to promote your company, you need to understand what each channel is about and what works best for your business and its needs.
Each of the social media channels can serve a different need. With LinkedIn, there’s an extreme ability to target by title, company type, or industry. It is more about showcasing your successes or informing people about your services and products.
Instagram is more about brand-building. You can use it more to share the company’s culture and stories. It also helps with hiring.
It’s best to present a different facet of the company on each channel. It’s good to think about how to be present and not to broadcast the same message everywhere. It’s about understanding who was there, what they’re looking for, and how they might benefit from your message.