The following insight came from my podcast interview with Jon Ferrara, where he talked about how you can build connections at scale and manage your people process to change your life.
I started to use social media in 2006. I saw it is going to change the way we work by itself.
I started to look for a way to manage the relationships that I was beginning to build by building identity in all the places where my constituency has conversations. I then started sharing content to inspire and educate others about how they might become better, wiser, and faster in the areas of my passions. I then engaged with the people that responded to that to turn those connections in conversations into relationships. If you do that, you should build your brand and grow your network. You will have 10s of 1000s of connections.
Most people manage these connections in Google Contacts or spreadsheets, and maybe LinkedIn and Twitter. I think that you need to own your contacts. It would be best if you had your personal golden Rolodex.
If you want to keep your network alive and keep track of people, ultimately, it’s about organization, process segmentation, and effective outreach.
Most people’s contacts, whether you’re talking about personally, professionally, or as a business, the contacts problem is the most massive in life. Their contacts are spread across maybe multiple email platforms, social media channels, and business apps.
Doesn’t it make sense to unify your contacts into a singular hole with people and company data, so you don’t have to Google them? You nimble them so that you then can effectively segment them and identify the people that matter the most to you. And then reach out and initiate the intimacy and trust you need to build on top of that. You start building a relationship. Ideally, that’s paid forward. So that when you ever need those people, they fall over themselves to help you.
These are fundamental concepts that have nothing to do with technology. It is just the way human beings have been forever. For example, I struggled as a human being to manage contacts. I was in sales for a technology startup, and I struggled to manage the relationships I was building, not just myself but my team. Building relationships at scale for a company is a team aspect approach.
I quit my job at 29 years old, and they built GoldMine. It started coming down $5,000, no bank loans, no venture capital grid, $225 million a year in revenue, silver was 14, I retired. And I got back in the business because I saw that social media would revolutionize the whole interactions of human beings and the customer journey.
I saw that Google Contacts not only wasn’t social, but it isn’t even a good team contact manager because every team member has a separate contact database in Google. And the same is true with Microsoft 365.
Every company needs a team contact platform that they can access across all departments. But I think that the team contact platform should then work with you everywhere you’re engaging because the most significant cause of failure is lack of use.
You have to put the data in, and human beings aren’t good at data entry. And computers are great at it. So if I put a name in Nimble, it automatically will enrich it with all the people and company data, so I don’t have to Google them. Then I know who they are and what their business is about. And I can then engage with them more effectively.
Your commonalities are what I call the five Fs of life; family, friend, food, fun, and fellowship. Suppose you’ve initiated intimacy and trust with another human being where you connect on your commonalities. In that case, you develop intimacy and trust, then all it takes is to connect with them every once in a while.