What worked for us is the most significant step you need to take, listening to your existing customers. They're going to tell you what they need and what the market wants. 

How do you build connections at scale? You do it by getting out in the digital river and listening and engaging in the places where your constituencies grow and learn. For me, that's Twitter, Facebook, LinkedIn, Instagram, Facebook, whatever. And

I started to use social media in 2006. I saw it is going to change the way we work by itself.

What I found out as an entrepreneur is that we usually work inside the company. We stay inside and feel that this product is the best or that this feature is the best and people should use it. But, this

When you build content, you're not publishing it for a marketing benefit. But, of course, there's a marketing benefit of it, but we're trying to educate the market.

SEO is always an afterthought. Some startups are techie and automatically know. But most companies have already done their Facebook ads and email campaigns. And they are at the point where they're thinking about their next steps. This is when

Why podcasts? They are exploding. There is so much room for podcasts.

The philosophy that's driving what I'm doing at Captivate.ai is that today, in order to get noticed amidst an unbelievable amount of noise, brands have to be consistently top of mind. And making it harder, you need to do that

In services businesses do not apply to your SaaS business. There are other metrics. But in a services business b2b, you're going to find right around that 500,000 revenue point, on average, could flex up and down, you're going to

Sales should be informing marketing. Sales and marketing don't get along. In many companies, salespeople hate marketing, and marketing people hate sales; it is a fundamental conflict.